MARCJACOBS&VICTORIABECKHAM

Marc Jacobs featuring Victoria Beckham. 2008.
Marc Jacobs is not your average american designer and his fashion print ads seem to mirror his designs. In 2008 when Marc Jacobs collaborated with Victoria Beckham and photographer Juergen Teller, Victoria was hot in the public eye. Her husbands newly signed contract and booming soccer career with Galaxy attracted much attention from the paparazzi. So of course Victoria was never a stranger to the camera, but this time Marc Jacobs wanted to mix up the "exploited" stars image. She had always been pictured as a bombshell with stilleto heels and pouty lips; these ads gave the star a doll-like appearance. With an emphasis on the authenticity of Marc Jacobs designs, Victoria was placed in props such as life size bags and specially made boxes that would fit her perfectly. Although these print ads attracted negative attention from many in the fashion world, others saw the meaning behind it and fully embraced the awkward yet charming photographs. These ads were not necessarily made to make the star look beautiful, but on the contrary bring into question, "Is that really Victoria Beckham?" or "What were they thinking?". Attracting memorable attention to both the designer and the star, the ads were a success.